
Why Producers Are the Backbone of Afrobeats
Recognising afrobeat producers and their undoubted influence on the sound. On 4 November 2016, Runtown released ‘Mad Over You’ to massive acclaim and positive reception from fans in Nigeria and across the globe. More than the praise and number of streams the song garnered, it signified a new direction for afrobeats with its slowed tempo and distinct piano and conga combination. This experiment differed from the typically upbeat sounds expected from afrobeat artistes. In the h