With the exponential growth of influencer culture, these internet sensations have steadily transported from mobile phones to the big screen. Today, Nigerian cinema is rife with these big names, but what's the efficacy of this "mass appeal over merit" course the industry is currently barrelling down? Nollywood is extremely traditional and the Nigerian movie industry prefers to stick to familiar quantities, often to the detriment of the craft both entities are centred around. W

We spotlight some of the coolest It girls to follow on Instagram. For some of us, Instagram is that app we scroll through mindlessly; perhaps due to boredom, lack of anything better to do or just to escape the harsh realities of life. Sometimes when we go on our timeline, we’re looking for something fresh, relatable, colourful, creative, aesthetically pleasing, or possibly downright hilarious. The It Girls of the Gram will definitely give you the best of these. Here are five