We contextualize how Triller became the go-to platform for mainstream music marketing in Nigeria. Pick a random afternoon in May 2020 and you’d have found a mother struggling to set the camera right on her vanity set and get her toddler to sit still for 2 minutes to record their version of the viral Duduke Challenge. Simi's #DudukeChallenge was viral on the Triller app for many weeks, with celebrities ranging from 2Baba to Odunlade joining in. Duduke, a baby fever themed song