It's Beyond the Music: Why Artistes Need to Embrace Creative Direction
Understanding the importance of music projects having a creative rollout. In recent times, the need for an image easily associated with an artiste has increased. Musicians have come to understand that aside from sound, fans want to connect with them on a deeper, more intimate level. To satisfy this demand, visual imagery and storytelling have become additional means to relate with their fans. In a weird twist, artistes have become content creators with a unique spin, providin