With the exponential growth of influencer culture, these internet sensations have steadily transported from mobile phones to the big screen. Today, Nigerian cinema is rife with these big names, but what's the efficacy of this "mass appeal over merit" course the industry is currently barrelling down?
Nollywood is extremely traditional and the Nigerian movie industry prefers to stick to familiar quantities, often to the detriment of the craft both entities are centred around. We routinely make jokes about the fact that five or less actors/actresses break through every decade and if they are accepted enough by audiences, they become the go-to performers almost monopolistically. While things might have opened up in the last cycle, the fact remains that popularity is the most sought-after ticket i