Our song of the week!
Only a few things go better together than a Ghana-Nigeria Afropop linkup. Tony Tetuila and VIP. Wizkid and R2Bees. Davido and Stonebwoy. Omah Lay and Gyakie. Despite our constant “fights” and jollof wars, it’s an undeniable fact that artists from the two West African giants make some of the best music together.
Joining this vanguard of heralded collaborations last week was Joeboy & Kwesi Arthur’s tag-team performance on “Door”. Earlier in the year, Joeboy released his highly anticipated album, Somewhere Between Beauty and Magic, a 14-track project filled with rich earworm melodies, groovy rhythms and vulnerable songwriting. “Door”, one of the project’s fancied confessionals, is a sultry record that finds the singer making passionate declarations to his love interest. Now, Joeboy has provided a pleasant update to the track, tapping in Ghanaian rapper, Kwesi Arthur for a guest verse.
On the track, the pair take turns wooing their love interest to give them a chance (to satisfy their carnal desires), begging them to “open their door.” The groovy, mid-tempo beat (courtesy of Tempoe) serves as the perfect backdrop for the duo’s lustful croons.
One quick glance at Joeboy’s expansive catalogue and you’d quickly catch his knack for releasing short & sweet numbers; a feat that could be said to have accrued him almost half a billion streams across all platforms. In the last few years, globally, pop songs have been getting noticeably shorter and afropop isn’t exempted from this phenomenon. In a study released by Quartz in 2018, the reasons behind this span from streaming models and the economics behind that to consumers’ declining attention span. “Door” joins Joeboy’s treasure chest of two minutes, 30 seconds pop numbers filled with earworm melodies that’d have you reaching for the replay button over and over again. “I promise you, I genuinely do not care if it is one minute. If it is sweet, it is sweet. There is no deliberate reason behind it, it is not something I plan. To be honest, it stops when it stops and if it is there, I don't try to force it to make it three minutes,” he told OkayAfrica ahead of his album’s release. Whether this habit is pre-meditated or not, it’s working and we’ll be here patiently waiting for his forthcoming sonic additions.